For health businesses in the DACH region
Brand Strategy for Health Businesses,
that resonates.
You’re excellent in your field. But nothing is getting through to the outside world. That’s not due to you, but to a lack of translation. I help health businesses position their essence so clearly that clients who understand and appreciate them come.
Testimonial
“Nice words.
But will it work for me too?”
A brand strategy in 4 weeks that finally reaches clients.
The non-profit organisation ggg Basel: a website that reached no one—and upfront, the honest doubt: “What if a WSU process (workshop, strategy, implementation) ends up bringing no substance?” In the workshop, we shifted the perspective: Their real target group isn’t “everyone”, but the people who support them. After that, they didn’t just have clarity, but documents they could use to set up their entire website project themselves. Have a listen.
Client project
„Wir dachten, es geht um die Website.
In the end, the whole team got on board.“
The gynaecology practice Lörrach Schopfheim: conservative, fully booked, established medicine. In the WSU process (workshop, strategy, implementation), we clarified who they want to address and how—and translated their technical language into the language of their patients. The surprise came afterwards: Not only did new patients get in touch. New colleagues did too. And the existing team got on board, because they finally recognised themselves again.
TO THE WEBSITE >
Problem
Three things you probably know.
-
Du bist fachlich führend im Health-Markt, doch draußen kommt davon nichts an. Anyone who experiences you in person is convinced. Anyone who lands on your website clicks away. And the right inquiries don’t come.
- Dein Auftritt erzählt von dir, nicht davon, was deine Kund:innen davon haben. They don’t understand your offer right away and are gone before they even inquire.
- You’ve already invested in agencies and tools.
Not much has changed—only your scepticism has grown.
It’s not you—it’s the missing translation.
This is what it can look like
Dasselbe Fach.
A different effect.
- Dein Auftritt trägt von der ersten Sekunde bis zur Anfrage. LinkedIn, website and sales work together—and the people who fit you get in touch.
-
Dein Auftritt zeigt sofort, was deine Kund:innen davon haben. They understand you right away and stay.
-
Diesmal steht zuerst das Fundament, dann das Sichtbare.
You see why it works—and you can rely on it.
That’s how the clients come who understand and value you.
This is how we get there
In 3 months to a brand & website
that gets found, speaks to people & convinces.
Positioning & Clarity
We bring your ideal clients to the table in your mind: who they are, what drives them, and which words resonate with them. And in parallel: why you, specifically? In the end, you will be able to express in one sentence what you stand for.
WEEK 4: STRATEGY + PRACTICE CHECK
Target Audience Messaging
This becomes a positioning that holds across all channels, validated against real voices from your target audience. A foundation you can rely on, instead of having to guess again every time.
WEEK 8: (RE-)DESIGN + IMPLEMENTATION
Implementation & Visibility
Only now: design and website—as a page that sells for you. And you get everything handed over in a way that you can have it maintained affordably—I’m not tying you to me, I’m making you independent.
WEEK 12: REACH YOUR GOALS
Go live & Tracking
Around 12 weeks to a website that speaks—followed by check-ins after 3 and 6 months. First the foundation, then your external presence.
Why me of all people?
I know why nothing has stuck so far
13 years ago, I flipped that around: first the foundation, then what’s visible.
And I know your situation from the inside: at first, I communicated too broadly myself, served the wrong people—only clear positioning brought the right ones. Been there, done that.
Years of experience as a brand strategist, positioning expert & brand designer
Guest lecturer position at the University of Basel, Department of Psychology
Percent passion for health—personally in competitive sports for years
Supported health businesses: from solo practices to an orthopaedic clinic
Awarded multiple times at design awards
Years married to a PhD in biochemistry—at our place, the studies come first, then the verdict
What you won’t get from me
1. No quick promises
I’ll also tell you when something isn’t solid yet.
2. Keine Abhängigkeit
I hand everything over to you and make you independent.
Three steps—your roadmap
This is how we
can work together
You’re not booking “a website”. You’re building a foundation.
And after each step, you decide for yourself how far you want to go.
Phase 1: 4–8 weeks
Brand foundation & strategy
Positioning and target-group-aligned messaging in 4–8 weeks. In the end, you have a foundation you can refer back to, instead of guessing again with every text.
1. Workshop
We sharpen your positioning until one sentence captures what you stand for and what sets you apart from the competition. (Personas, mentor, USP, bridge-building narrative.)
2. Target group interviews
We align what we’ve developed with real voices from your target group—so it holds up and doesn’t just sound good internally. We work closely together—with feedback loops and asynchronous alignment.
3. Messaging documents
You get your core messages, aligned and ready to use—as a foundation for website, sales and marketing.
from
EUR 5,900*
The documents are yours—you can continue on your own afterwards or keep going with
me.
* Multiple target groups? More depth, more interviews—the price increases accordingly. Available in two installments upon request.
Phase 2: 4–8 weeks
Landing page + corporate design
In the end, your business finally looks as good as you really are—and your most important page brings the right people to inquire.
1. Corporate design
Your strategy gets a face: a presence people recognise and trust. (Logo, colours, typography, imagery adapted to the new target groups)
2. Landing page design
Your most important page is designed so it’s understood in seconds and leads visitors straight to an inquiry—no detours. Not just beautiful, but clearly guided. (Structure, user guidance, wireframe → design.)
3. Design handover
You get everything as a usable system, so your presence stays consistently strong everywhere—even without me. (Design files, templates, style guidelines)
EUR 5,900
The finished page that sells for you—handed over as a wireframe in a way that you can have it maintained affordably. I’m not tying you to me. I’m making you independent.
Check-ins after 3 and 6 months included. Two instalments available on request.
Phase 3: depending on scope
Website
implementation
In the end, your website is live. Not as a draft, but built, filled (with SEO + GEO-checked texts) and ready to bring you the right people.
1. Implementation & development
The wireframe becomes the finished website (landing page & subpages): cleanly built, fast, strong on all devices.
(Structure, tech, mobile optimisation.)
2. Findability
Your site is set up so the right people can find you—understood by humans and search engines.
(Structure, findability, clean copy.)
3. Handover & independence
You get your website in a way that you can maintain it yourself or have it maintained affordably by an external provider. I’m not tying you down—I’m making you independent. (Onboarding, access, maintenance guide.)
depending on scope
We set your fixed price after the free brand audit. No surprises, maximum transparency.
FAQ – I answer your questions
1. What does a brand strategy workshop look like?
The brand strategy workshop consists of three phases:
Month 1: We develop your brand foundation & a clear positioning—you gain clarity about who you are, who you’re addressing and what added value you offer.
Month 2: We sharpen your core message based on real target group insights and formulate language and content that your desired clients immediately understand.
Month 3: We visibly implement the strategy—from wireframe to website text to go-live tracking. After around twelve weeks, there is a brand that speaks, is found and convinces.
2. How is brand strategy different from branding?
Brand strategy lays the foundation—it defines vision, mission, values, target group profile (Ideal Client Profile), positioning and tonality.
Branding is the visible implementation of this strategy in design, language and experiences. Only strategic clarity makes branding an effective instrument of differentiation.
3. Why is brand strategy so important for health businesses?
Trust is crucial in the healthcare sector. A well-founded brand strategy ensures that patients, doctors or partners immediately feel what you stand for. It creates differentiation in a sensitive market, strengthens credibility and leads to more suitable inquiries – online and offline.
4. How much does a rebrand in the health sector cost?
A brand strategy workshop including clear positioning, core message and implementation roadmap is €5,900 (plus VAT).
Building on that, naming, claiming, visual redesign and website implementation can be added—depending on needs and project scope.
5. How long does it take to develop a brand strategy?
From kick-off to a clearly visible brand, the process takes around 12 weeks:
Phase 1:
3–4 hours workshop
Phase 2:
Practice check and core message development
Phase 3:
Implementation with website draft,
go-live and tracking
After 3 + 6 months, a check-in is carried out for review and, if necessary, fine-tuning.
6. Are SEO & GEO/AI-optimised texts part of the offer?
All texts are prepared so that they include all SEO-relevant keywords. This is how you and your business get recommended via Google and AI.
How we do it:
Through client interviews, we get real quotes from the target group and thus the most important building blocks for GEO-relevant statements and search queries.
7. How do we get started?
Openness, curiosity and a little time for the workshop and co-creation sessions. If you want to position your health business more clearly and make it visible, we start with a free brand audit. You will then receive your individual offer.
I am looking forward to your project!
Now adapt the quality of your external presentation to the quality of your expertise. In order to achieve the visibility on the market that your company deserves. Let’s get to know each other and speak the language of your desired customers.