{"id":26044916,"date":"2019-07-03T21:40:21","date_gmt":"2019-07-03T19:40:21","guid":{"rendered":"https:\/\/www.health-markenstrategiedesign.de\/about\/"},"modified":"2026-09-30T18:01:29","modified_gmt":"2026-09-30T16:01:29","slug":"about","status":"publish","type":"page","link":"https:\/\/www.health-markenstrategiedesign.de\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201c1\u201d admin_label=\u201cProjects Sec\u00adtion\u201d _builder_version=\u201c4.27.6\u201d background_color=\u201crgba(239,254,83,0.08)\u201d custom_margin=\u201d|||\u201d custom_padding=\u201c51px||14px||false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201c1_2,1_2\u201d admin_label=\u201cProject 01\u201d _builder_version=\u201c4.27.4\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d width=\u201c100%\u201d width_tablet=\u201c82%\u201d width_phone=\u201c82%\u201d width_last_edited=\u201con|desktop\u201d min_height=\u201c789px\u201d custom_padding=\u201c0px||47px|||\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c1_2\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201c5%||5%|\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_image src=\u201chttps:\/\/www.health-markenstrategiedesign.de\/wp-content\/uploads\/2026\/04\/health-marken-strategie-design-heike-csintalan.jpg\u201d alt=\u201chealth-brand-strategy-design-heike-csintalan\u201d title_text=\u201chealth-brand-strategy-design-heike-csintalan\u201d align_tablet=\u201ccenter\u201d align_phone=\u201d\u201d align_last_edited=\u201con|desktop\u201d _builder_version=\u201c4.27.7\u201d width=\u201c100%\u201d custom_margin=\u201c48px|||-46px|false|false\u201d custom_margin_tablet=\u201d-10px||-88px|-2px|false|false\u201d custom_margin_phone=\u201d-22px||0px||false|false\u201d custom_margin_last_edited=\u201con|tablet\u201d animation_style=\u201cslide\u201d animation_direction=\u201cright\u201d animation_intensity_slide=\u201c10%\u201d animation_starting_opacity=\u201c100%\u201d border_radii=\u201con|20px|20px|20px|20px\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][et_pb_column type=\u201c1_2\u201d _builder_version=\u201c4.16\u201d global_colors_info=\u201d{}\u201d][et_pb_text content_tablet=\u201d<\/p>\n<h1><strong>Visi\u00adbi\u00adli\u00adty, <\/strong>trust &amp; <strong><br>\nRele\u00advan\u00adce<\/strong> for <strong>Health Com\u00adpa\u00adnies<\/strong><\/h1>\n<p>  \u201d content_phone=\u201d<\/p>\n<h1><strong>Visi\u00adbi\u00adli\u00adty, <\/strong>trust &amp; <strong><br>rele\u00advan\u00adce<\/strong> for <strong>health com\u00adpa\u00adnies<\/strong><\/h1>\n<p>\u201d content_last_edited=\u201coff|desktop\u201d _builder_version=\u201c4.27.9\u201d _module_preset=\u201cdefault\u201d text_font=\u201cMontserrat|||on|||||\u201d text_text_color=\u201crgba(0,0,0,0.65)\u201d text_font_size=\u201c24px\u201d text_letter_spacing=\u201d-1px\u201d header_font=\u201cMontserrat|300|||||||\u201d header_text_color=\u201d#3264ff\u201d header_font_size=\u201c47px\u201d width=\u201c140%\u201d width_tablet=\u201d\u201d width_phone=\u201c100%\u201d width_last_edited=\u201con|phone\u201d max_width_tablet=\u201d\u201d max_width_phone=\u201c100%\u201d max_width_last_edited=\u201con|phone\u201d custom_margin=\u201c98px||||false|false\u201d custom_margin_tablet=\u201c98px||0px|0px|false|false\u201d custom_margin_phone=\u201d-20px||0px|0px|false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201d||0px|0px|false|false\u201d text_font_size_tablet=\u201c24px\u201d text_font_size_phone=\u201c20px\u201d text_font_size_last_edited=\u201con|phone\u201d text_line_height_tablet=\u201d\u201d text_line_height_phone=\u201d\u201d text_line_height_last_edited=\u201con|desktop\u201d header_font_size_tablet=\u201c40px\u201d header_font_size_phone=\u201c35px\u201d header_font_size_last_edited=\u201con|tablet\u201d header_line_height_tablet=\u201d\u201d header_line_height_phone=\u201c1.1em\u201d header_line_height_last_edited=\u201con|phone\u201d global_colors_info=\u201d{}\u201d max_width__hover_enabled=\u201coff|desktop\u201d]<\/p>\n<h1>Brand stra\u00adtegy &amp; design <strong>for your health business<\/strong><\/h1>\n<p>  [\/et_pb_text][et_pb_cta _builder_version=\u201c4.27.9\u201d header_font=\u201cMontserrat|700|||||||\u201d header_text_color=\u201c#353740\u201d header_font_size=\u201c30px\u201d header_line_height=\u201c1.4em\u201d body_font=\u201cMontserrat||||||||\u201d body_text_color=\u201d#3264ff\u201d body_font_size=\u201c18px\u201d body_line_height=\u201c1.5em\u201d use_background_color=\u201coff\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d custom_button=\u201con\u201d button_text_size=\u201c12px\u201d button_text_color=\u201c#747d88\u201d button_border_width=\u201c1px\u201d button_border_color=\u201c#747d88\u201d button_border_radius=\u201c0px\u201d button_letter_spacing=\u201c2px\u201d button_font=\u201cMontserrat|700||on|||||\u201d button_icon=\u201cE||divi||400\u201d button_icon_color=\u201c#747d88\u201d text_orientation=\u201cleft\u201d background_layout=\u201clight\u201d width=\u201c120%\u201d width_tablet=\u201c100%\u201d width_phone=\u201c100%\u201d width_last_edited=\u201con|desktop\u201d custom_margin=\u201c10px|auto||auto|false|false\u201d custom_margin_tablet=\u201c10px|auto||auto|false|false\u201d custom_margin_phone=\u201c2px|auto||auto|false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding=\u201c0px|||||\u201d animation_style=\u201cslide\u201d animation_direction=\u201ctop\u201d animation_intensity_slide=\u201c6%\u201d body_line_height_tablet=\u201c1.6em\u201d body_line_height_phone=\u201c1.5em\u201d body_line_height_last_edited=\u201con|phone\u201d button_text_size_tablet=\u201d\u201d button_text_size_phone=\u201c13px\u201d button_text_size_last_edited=\u201con|phone\u201d button_bg_color_hover=\u201crgba(0,0,0,0)\u201d global_colors_info=\u201d{}\u201d button_text_size__hover_enabled=\u201coff\u201d button_one_text_size__hover_enabled=\u201coff\u201d button_two_text_size__hover_enabled=\u201coff\u201d button_text_color__hover_enabled=\u201coff\u201d button_one_text_color__hover_enabled=\u201coff\u201d button_two_text_color__hover_enabled=\u201coff\u201d button_border_width__hover_enabled=\u201coff\u201d button_one_border_width__hover_enabled=\u201coff\u201d button_two_border_width__hover_enabled=\u201coff\u201d button_border_color__hover_enabled=\u201coff\u201d button_one_border_color__hover_enabled=\u201coff\u201d button_two_border_color__hover_enabled=\u201coff\u201d button_border_radius__hover_enabled=\u201coff\u201d button_one_border_radius__hover_enabled=\u201coff\u201d button_two_border_radius__hover_enabled=\u201coff\u201d button_letter_spacing__hover_enabled=\u201coff\u201d button_one_letter_spacing__hover_enabled=\u201coff\u201d button_two_letter_spacing__hover_enabled=\u201coff\u201d button_bg_color__hover_enabled=\u201con\u201d button_bg_color__hover=\u201crgba(0,0,0,0)\u201d button_one_bg_color__hover_enabled=\u201coff\u201d button_two_bg_color__hover_enabled=\u201coff\u201d]<\/p>\n<p>You\u2019re excel\u00adlent at what you do. It\u2019s just that your cli\u00adents don\u2019t imme\u00addia\u00adte\u00adly under\u00adstand why they should come to&nbsp;you.&nbsp;<\/p>\n<p>That\u2019s exact\u00adly whe\u00adre I come in. <span style=\"text-decoration: underline;\">Not with gut fee\u00adling, but with real voices<\/span>: you talk to peo\u00adp\u00adle in your tar\u00adget group, we review tog\u00ade\u00adther what they say, and shar\u00adpen your mes\u00adsa\u00adge until it lands. Evi\u00addence ins\u00adtead of vanity.&nbsp;<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>THIS IS HOW WE WORK: WSU<br><\/strong><strong>Work\u00adshop:<\/strong> four and a half hours of deep dive into your tar\u00adget group, their con\u00adcerns, and what real\u00adly sets you apart.<br><strong>Stra\u00adtegy:<\/strong> This is whe\u00adre your clear mes\u00adsa\u00adge is crea\u00adted. You vali\u00adda\u00adte it with con\u00adver\u00adsa\u00adti\u00adons from your tar\u00adget group, and we fine-tune it. <br><strong>Imple\u00admen\u00adta\u00adti\u00adon:<\/strong> cor\u00adpo\u00adra\u00adte design and a web\u00adsite that show who you are and instant\u00adly pick up your ide\u00adal clients.<\/p>\n<p><span style=\"text-decoration: underline;\">For whom?<\/span> Inha\u00adber\u00adge\u00adf\u00fchr\u00adte Gesund\u00adheits\u00adun\u00adter\u00adneh\u00admen im DACH-Raum, von der Pra\u00adxis \u00fcber The\u00adra\u00adpie\u00adzen\u00adtren bis zu Health-Tech und Lon\u00adge\u00advi\u00adty, deren Ange\u00adbot erkl\u00e4\u00adrungs\u00adbe\u00add\u00fcrf\u00adtig&nbsp;ist.<\/p>\n<p><span style=\"text-decoration: underline;\">Why me?<\/span> 13 years self-employ\u00aded. I used to take on every job mys\u00adelf, com\u00admu\u00adni\u00adca\u00adted too broad\u00adly, and ser\u00adved the wrong cli\u00adents. Only a clear posi\u00adtio\u00adning chan\u00adged that. Been the\u00adre, done&nbsp;that.&nbsp;<\/p>\n<p><strong>So the right peo\u00adp\u00adle can find you and imme\u00addia\u00adte\u00adly under\u00adstand: why&nbsp;you.<\/strong><\/p>\n<p>[\/et_pb_cta][et_pb_button button_url=\u201chttps:\/\/calendly.com\/hilterscheid-kommunikationsdesign\/30min\u201d button_text=\u201cLet\u2019s get to know each other\u201d button_alignment=\u201cleft\u201d _builder_version=\u201c4.27.6\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c13px\u201d button_text_color=\u201d#FFFFFF\u201d button_bg_color=\u201d#3264ff\u201d button_border_width=\u201c2px\u201d button_border_color=\u201d#3264ff\u201d button_border_radius=\u201c6px\u201d button_font=\u201cMontserrat|700|||||||\u201d transform_scale_tablet=\u201d\u201d transform_scale_phone=\u201d\u201d transform_scale_last_edited=\u201con|phone\u201d transform_translate_tablet=\u201d\u201d transform_translate_phone=\u201d\u201d 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admin_label=\u201cService Sec\u00adtion Title\u201d _builder_version=\u201c4.27.7\u201d custom_margin=\u201d-39px|auto|10px|auto||\u201d custom_margin_tablet=\u201d-72px||||false|false\u201d custom_margin_phone=\u201d-125px||||false|false\u201d custom_margin_last_edited=\u201con|tablet\u201d animation_style=\u201cfade\u201d animation_direction=\u201ctop\u201d locked=\u201coff\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_text admin_label=\u201cTitle\u201d _builder_version=\u201c4.27.6\u201d text_font=\u201cMontserrat||||||||\u201d text_text_color=\u201c#747d88\u201d text_font_size=\u201c16px\u201d text_line_height=\u201c1.9em\u201d header_font=\u201d||||||||\u201d header_2_font=\u201cMontserrat|700||on|||||\u201d header_2_text_color=\u201d#3264ff\u201d header_2_font_size=\u201c28px\u201d 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In order to achie\u00adve the visi\u00adbi\u00adli\u00adty on the mar\u00adket that your com\u00adpa\u00adny deser\u00adves. Let\u2019s get to know each other and speak the lan\u00adguage of your desi\u00adred customers.&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u201chttps:\/\/calendly.com\/hilterscheid-kommunikationsdesign\/30min\u201d button_text=\u201cBook Brand Audit now\u201d button_alignment=\u201ccenter\u201d _builder_version=\u201c4.27.7\u201d _module_preset=\u201cdefault\u201d custom_button=\u201con\u201d button_text_size=\u201c13px\u201d button_text_color=\u201d#FFFFFF\u201d button_bg_color=\u201d#3264ff\u201d button_border_width=\u201c2px\u201d button_border_color=\u201d#3264ff\u201d button_border_radius=\u201c6px\u201d button_font=\u201cMontserrat|700|||||||\u201d transform_scale_tablet=\u201d\u201d transform_scale_phone=\u201d\u201d transform_scale_last_edited=\u201con|phone\u201d transform_translate_tablet=\u201d\u201d transform_translate_phone=\u201d\u201d transform_translate_last_edited=\u201con|phone\u201d transform_rotate_tablet=\u201d\u201d transform_rotate_phone=\u201d\u201d transform_rotate_last_edited=\u201con|phone\u201d transform_skew_tablet=\u201d\u201d transform_skew_phone=\u201d\u201d transform_skew_last_edited=\u201con|phone\u201d transform_origin_tablet=\u201d\u201d transform_origin_phone=\u201d\u201d transform_origin_last_edited=\u201con|phone\u201d transform_styles_last_edited=\u201con|phone\u201d background_layout=\u201cdark\u201d custom_margin=\u201c43px||-22px||false|false\u201d custom_margin_tablet=\u201c42px||||false|false\u201d custom_margin_phone=\u201c0px|10px|-34px|0px|false|false\u201d custom_margin_last_edited=\u201con|phone\u201d custom_padding_tablet=\u201d\u201d custom_padding_phone=\u201d\u201d custom_padding_last_edited=\u201con|phone\u201d button_text_size_tablet=\u201c12px\u201d button_text_size_phone=\u201c13px\u201d button_text_size_last_edited=\u201con|tablet\u201d transform_styles_tablet=\u201d\u201d transform_styles_phone=\u201d\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand stra\u00adtegy &amp; design for your health busi\u00adness You\u2019re excel\u00adlent at what you do. It\u2019s just that your cli\u00adents don\u2019t imme\u00addia\u00adte\u00adly under\u00adstand why they should come to you. That\u2019s exact\u00adly whe\u00adre I come in. Not with gut fee\u00adling, but with real voices: you talk to peo\u00adp\u00adle in your tar\u00adget group, we review tog\u00ade\u00adther what&nbsp;they&nbsp;[\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Mehr Qualit\u00e4t, mehr Substanz und Nachhaltigkeit. 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Mit dem Diplom in der Hand f\u00fchrte mich mein Weg in eine Corporate Design Agentur nach Basel, CH. Nach einem Zwischenstop in der Werbebranche in Frankfurt, machte ich mich 2013 selbst\u00e4ndig.<\/p><h3>Lebensmittelpunkt<\/h3><p>Wie das Leben so spielt, hat es mich nun wieder in die N\u00e4he des Rheins verschlagen \u2013 nach L\u00f6rrach unweit von Basel.<\/p><h3>Sichtbarkeit<\/h3><p>Nach Jahren in der Agenturwelt kam ich an den Punkt, dass ich es nicht mehr ertrug, dass meine Werte absolut nicht mit dem der Werbeagentur \u00fcbereinstimmten. Ab diesem Moment entschloss ich, mich selbstst\u00e4ndig zu machen. Durch diese Erfahrung bin ich zu der Gestalterin geworden, die ich immer sein wollte. Eine Gestalterin mit klarer Kommunikation auf Augenh\u00f6he, die es schafft, ihnen die Wertsch\u00e4tzung, Sichtbarkeit und Gr\u00f6\u00dfe zu verleihen, die sie verdient haben.<\/p>","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-26044916","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.health-markenstrategiedesign.de\/en\/wp-json\/wp\/v2\/pages\/26044916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.health-markenstrategiedesign.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.health-markenstrategiedesign.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.health-markenstrategiedesign.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.health-markenstrategiedesign.de\/en\/wp-json\/wp\/v2\/comments?post=26044916"}],"version-history":[{"count":7,"href":"https:\/\/www.health-markenstrategiedesign.de\/en\/wp-json\/wp\/v2\/pages\/26044916\/revisions"}],"predecessor-version":[{"id":26044950,"href":"https:\/\/www.health-markenstrategiedesign.de\/en\/wp-json\/wp\/v2\/pages\/26044916\/revisions\/26044950"}],"wp:attachment":[{"href":"https:\/\/www.health-markenstrategiedesign.de\/en\/wp-json\/wp\/v2\/media?parent=26044916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}